LA WEEKLY | WHAT WOMEN WANT | DECEMBER 2018
Data from BDS Analytics shows women aren't the only demographic of cannabis consumers currently underserved in a THC-dominant, flower-saturated market.
WILLAMETTE WEEK | PACIFIC JUNIPER STRAIN REVIEW | NOV. 2018
Coupling an unheard of 4.9 percent terpinolene and potent 2.5 percent beta-caryophyllene with a manageable 20.5 percent THC, Pacific Juniper radiates an uplifted headspace.
CANNABIS BUSINESS TIMES COVER STORY | DRIVEN BY SCIENCE
Prūf’s product labels and in-store information cards go beyond strain names and THC content to include extended terpene and minor cannabinoid details—a point of pride for Prūf’s Director of Production Science Jeremy Plumb. A long-time cannabis activist and researcher whom Willamette Weekly once qualified as “the smartest guy in the room,” Plumb leads Prūf’s R&D projects. He is most passionate about the cultivation environment’s impact on a cultivar’s cannabinoid and terpene profile (aka phytochemistry). “I live to find a correlation between changing environmental conditions and various phytochemical outcomes,” he says...
VIDEO | THIS IS PRŪF | WELCOME TO PRŪF CULTIVAR
Powered by obsessive learning and knowledge, we’re optimizing growing techniques to ensure product integrity, meticulously mapping genetic compositions that offer complex plant diversity, and inspiring what’s possible in the cannabis industry...
